Digital Marketing Tools Must Fit Your Needs, Budget and Skills

Posted by Jim Hunt

Mar 2, 2016 4:29:08 PM

Let’s face it, choosing the right digital marketing tools for your particular situation has become really difficult in today’s world.  New buzz words abound, software feature sets are becoming more complex and it’s often hard to understand which capabilities are best suited to achieving your company’s real-world objectives.

Over the past ten years of helping clients formulate and leverage their messaging via a range of online marketing methodologies, we've been riding this exciting wave of changing tools, services and techniques.

So we know the THE ANSWER when someone asks which platform is the best...  That answer is: "IT DEPENDS".

It depends on the marketing and sales goals you're trying to achieve, what staff resources and skills you have in-house, and what will fit your budget.

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Inbound Marketing is a Lot Like Fly Fishing

Posted by Jim Hunt

Nov 11, 2015 5:01:25 AM

I realized recently that two of the things I love doing also have a lot in common.  

Not only do inbound marketing and fly fishing involve a similar pursuit of elusive prey; they also require carefully thought out strategies and precisely executed tactics in order to achieve success.

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Topics: inbound marketing

Nurture New Inbound Marketing Leads with Baby Steps

Posted by Jim Hunt

Oct 22, 2015 4:10:00 AM

Watching our family’s newest six-month old doing her push-ups and getting ready to crawl is a good reminder that almost everything in life is made up of “baby steps”. 

First we roll-over, then push ourselves up, then crawl, pull upright and finally we walk!  Of course, that’s just the beginning of a fantastic journey full of climbing stairs, taking hikes in the wilderness and running amok with pure joy.

Somewhere along the line, we forget the importance of baby steps.

Even though we’re often counseled to “take it slow”, “be patient” and “build on the small successes” as we get older it’s easy to fall into the mode of “I want it all and I want it NOW!”

For inbound marketers, it is particularly important to remember that relationships develop in small steps.

We need to avoid the temptation to rush new prospects to take bigger leaps than they are comfortable with – especially at the beginning of the marketing funnel.

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Highlighting Your Differentiators in the Technology Marketplace

Posted by Ally Linkous

Sep 3, 2015 6:41:59 PM

So you have heard it again and again, you must highlight your differentiators to stand apart in the marketplace.  The message has finally sunk in and you are ready to highlight your special sauce.  You know it’s good, but you can’t really articulate what the recipe is.  How do you go from this point to a streamlined message that gets you noticed?

I have run across this question time and time again with clients, and this is what I tell them.  Your recipe should change and evolve over time. This is especially important for my technology centered clients.  What’s new and cool today is old news tomorrow.  It’s part of the technology marketing game and must be acknowledged to keep your message fresh and relevant.  So where do you start? For this example we will use a car.

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Topics: Marketing, SAP Marketing

Responsive Mobile Design is Critical for Email Marketing Success

Posted by Jim Hunt

Aug 13, 2015 9:37:00 AM

To be considered successful, email marketing campaigns need to score high on two key performance indicators, Open Rate and Click Rate.  Of course you also need to have a plan for maximizing conversions and deeper engagement after the Click – but if you don’t get a significant percentage of your audience over that first hurdle, none of your downstream workflows are worth much.

Since the first touch for your emails is increasingly on mobile devices, such as a Smartphone or tablet, it’s critical that you plan the design to optimize easy viewing and clear communication of your Call-to-Action on these smaller screens.

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Topics: email marketing

Why We Love HubSpot for Inbound Marketing

Posted by Ally Linkous

Aug 11, 2015 10:30:00 AM

Personally I have been in marketing for about 13 years, and therefore have used a lot of different marketing and PR tools.  Not only that, but I have also seen a huge evolution in those tools.  As a group ResourceBoxe has had even more exposure to the many different tools available to marketers; and not only have the utilities evolved, but so has the practice and the practitioners.

The vast majority of the marketing activities that I do today are inbound marketing practices.  Not to say there is no room for other initiatives, but we see more success through the content provided through inbound marketing.  We have found that prospects are more likely to interact with us when we provide useful content that helps them find answers and insights to issues they are having.

To engage effectively with these prospects we need a way to capture info and track the interactions from initial touch, to deal close and beyond.  Having used different tools overtime, we have chosen our favorite, and it’s HubSpot.  Why HubSpot?

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Topics: sales lead generation, Marketing, SAP Marketing

The Not To Do List

Posted by Ally Linkous

Jul 21, 2015 4:48:24 PM

The “To Do List” we all make them, whether mentally, on paper, in our electronic devices or somewhere else.  But have you ever considered making a "Not To Do List"?  If not, now might be the time to consider it.  Every day we are bogged down with stuff to do: stuff we have to do, stuff we need to do, stuff we want to do and stuff we don’t want to do but will do anyway.  Out of those items we put on the “To Do List” what can we move to the “Not To Do List”?

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Topics: Marketing, SAP Marketing

Understanding Marketing Funnel Metrics is Key to Achieving Sales Goals

Posted by Ally Linkous

Mar 10, 2015 1:17:00 PM

 

Sometimes as a marketer we can feel a little overwhelmed when faced with getting leads and getting them now.  As discussed in my previous blog posts you must first identify (from leadership) what the expectations/goals are for the year.  

You need to know the overarching corporate goals and what portion marketing is responsible for.

Once you know what number you need to reach, you can create a detailed breakdown of how you will get there.  To give a specific example, ACME, Inc. a software reseller, has committed to selling $6.3 million in net new licenses for the year.  This particular company expects that their marketing team will bring in the leads that will close in $3.5 million or 55% of the license revenue.   This is great because we now know that:

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Topics: SAP Marketing, SAP Partners

How to Drive ROI from SAP Partnership

Posted by Jason Eckenrode

Feb 17, 2015 7:00:00 AM

The SAP partner ecosystem is extremely competitive and is driven by political agendas fueled by high dollar transactions. It is easy to get lost in the clutter of the crowded SAP ecosystem and be left standing with a hefty amount of overhead, not enough consistent business, and a dwindling sales pipeline. So how do you outshine your competitors and differentiate yourself? Here are some simple thoughts that will get you back on track…

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Topics: SAP Partners

Using Self-Selection Options on Landing Pages to Segment Prospects

Posted by Jim Hunt

Feb 8, 2015 3:17:00 PM

There are many forks in the road to Inbound Marketing success. If you don't plan ahead, sometimes the runaway success of your content marketing efforts can actually create problems, especially if you blow past a key fork in the road and then have to back-track in order to regain control over your process.

List segmentation is one key area, where a little bit of forward-looking preparation can make a world of difference. Putting some thought into exactly how you want to segment, nurture and engage with your leads can be very helpful as they move through your marketing automaton process.

Then you can build that segmentation strategy directly into the lead capture process by including simple Self-Selection fields into the forms on your landing pages.

By getting new leads to answer a simple question, you're gaining a valuable sorting mechanism to both personalize their engagement through your process and greatly raise your ability to target their real needs.

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Topics: landing pages

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Content Marketing: Your Way

ResourceBoxe

Opportunities for success with Content Marketing are constantly evolving and changing.

At ResourceBoxe, we consider it our primary mission to stay ahead of the game and to help our clients get the most out of their marketing investments, whether they're a one-person shop or a big marketing team.

Some of the ways we help:

  • Content creation
  • Turnkey lead-generation
  • Email marketing, surveys & events
  • Social media managment
  • Inbound marketing with HubSpot

Learn more: www.resourceboxe.com