Ally Linkous

Ally is a seasoned communications professional with experience across multiple disciplines including: marketing, sales, product development and creative services. She is a hands-on expert at media and analyst relations, content marketing, social media, content creation and strategic planning.
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Recent Posts

Highlighting Your Differentiators in the Technology Marketplace

Posted by Ally Linkous

Sep 3, 2015 6:41:59 PM

So you have heard it again and again, you must highlight your differentiators to stand apart in the marketplace.  The message has finally sunk in and you are ready to highlight your special sauce.  You know it’s good, but you can’t really articulate what the recipe is.  How do you go from this point to a streamlined message that gets you noticed?

I have run across this question time and time again with clients, and this is what I tell them.  Your recipe should change and evolve over time. This is especially important for my technology centered clients.  What’s new and cool today is old news tomorrow.  It’s part of the technology marketing game and must be acknowledged to keep your message fresh and relevant.  So where do you start? For this example we will use a car.

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Topics: Marketing, SAP Marketing

Why We Love HubSpot for Inbound Marketing

Posted by Ally Linkous

Aug 11, 2015 10:30:00 AM

Personally I have been in marketing for about 13 years, and therefore have used a lot of different marketing and PR tools.  Not only that, but I have also seen a huge evolution in those tools.  As a group ResourceBoxe has had even more exposure to the many different tools available to marketers; and not only have the utilities evolved, but so has the practice and the practitioners.

The vast majority of the marketing activities that I do today are inbound marketing practices.  Not to say there is no room for other initiatives, but we see more success through the content provided through inbound marketing.  We have found that prospects are more likely to interact with us when we provide useful content that helps them find answers and insights to issues they are having.

To engage effectively with these prospects we need a way to capture info and track the interactions from initial touch, to deal close and beyond.  Having used different tools overtime, we have chosen our favorite, and it’s HubSpot.  Why HubSpot?

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Topics: sales lead generation, Marketing, SAP Marketing

The Not To Do List

Posted by Ally Linkous

Jul 21, 2015 4:48:24 PM

The “To Do List” we all make them, whether mentally, on paper, in our electronic devices or somewhere else.  But have you ever considered making a "Not To Do List"?  If not, now might be the time to consider it.  Every day we are bogged down with stuff to do: stuff we have to do, stuff we need to do, stuff we want to do and stuff we don’t want to do but will do anyway.  Out of those items we put on the “To Do List” what can we move to the “Not To Do List”?

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Topics: Marketing, SAP Marketing

Understanding Marketing Funnel Metrics is Key to Achieving Sales Goals

Posted by Ally Linkous

Mar 10, 2015 1:17:00 PM

 

Sometimes as a marketer we can feel a little overwhelmed when faced with getting leads and getting them now.  As discussed in my previous blog posts you must first identify (from leadership) what the expectations/goals are for the year.  

You need to know the overarching corporate goals and what portion marketing is responsible for.

Once you know what number you need to reach, you can create a detailed breakdown of how you will get there.  To give a specific example, ACME, Inc. a software reseller, has committed to selling $6.3 million in net new licenses for the year.  This particular company expects that their marketing team will bring in the leads that will close in $3.5 million or 55% of the license revenue.   This is great because we now know that:

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Topics: SAP Marketing, SAP Partners

Setting Marketing Goals for 2015 Part 2 in the series on Resolutions

Posted by Ally Linkous

Jan 15, 2015 4:50:14 PM

Ok so you made the resolution to make resolutions for 2015, and we said in part one what this really amounts to is goal setting.  Next question is just what goals and objectives should I set?  (Personal goals? I am going to leave that to the lifestyle blogs.) 

The industry and department you work in will be the first factor in determining what types of goals make sense for you set.  Today, because our expertise is B2B marketing, we will talk about how to set goals for the marketing team.  Setting high level goals can be a good place to start, and that will lead to manageable bite size goals for your team and yourself to strive toward in each quarter.

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Topics: Marketing

Do New Year Resolutions Make Sense? Uh…Yea!

Posted by Ally Linkous

Jan 8, 2015 9:19:02 AM

Do you make personal New Year Resolutions each year?  How about professional New Year Resolutions?  Well, if you don’t then you should.  Because, let’s face it, what we are really talking about is goal setting, and there is no better way to move forward personally and professionally than to set and meet goals.

I would even go as far as to say that if you don’t strive for something (as defined by goals), how do you ever know you are making progress?  Not only do you need to set goals, but you need to make sure that your employees understand the goals of the company as well as set their own goals.  This way the entire organization can move forward together.

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Topics: Marketing

Crafting an Offer that Gets a “Yes”

Posted by Ally Linkous

Jul 29, 2014 3:26:00 PM

The ultimate goal of any lead generation campaign is to get the prospect to say yes to the offer. Not only do you have to have an attractive offer, but you must take into consideration how you position that offer. With the daily bombardment of offers, you must find a way to make your offer more compelling to your prospects and customers.

So what are some of the ways to create a more desirable offer? See the some of the top ways below, or cick here to read in more detail:

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Email Marketing Still Tops List of Digital Tools

Posted by Ally Linkous

Jul 16, 2014 3:17:18 PM

In a recent survey of marketing professionals, 64% of respondents said that email marketing was the most important digital tool they use, even beating out social media. Why? Because it still works. Most companies know this and have some form of email marketing programming in place already. However, the more companies I work with the more I find that those programs are very loosely constructed and have very little, if any, insight into how effective their messaging is. Of course, this leads into the questions of ROI and ROO when it comes to reporting on marketing activities and budget, but that is a topic for another blog.

When it comes to email marketing there is much more to consider than just the best practices in message construction and subject line content. You should also take into account the email marketing platform itself, and when thinking about what platform to use, consider the following:

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Still Not Doing Webinars? You Should Be.

Posted by Ally Linkous

Jul 10, 2014 2:27:55 PM

Many companies still aren’t doing webinars, but they should be. Webinars are really a great place to show rather than tell, they elevate your brand and have so many uses beyond the live event that they are a must for almost any marketing plan.

For most companies the opportunity to show what their company can do for a prospect can truly bring the product or service to life, demonstrating exactly how it will solve their problems. Just be sure that you choose a topic that is of interest to a larger audience, and have your expert focus 90% of the presentation on the subject matter and 10% or less on the product.

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Topics: content marketing, webinar

The Importance of Authenticity in Content Marketing

Posted by Ally Linkous

Jun 26, 2014 9:17:14 AM

For the purpose of today's discussion I will be referring to authenticity in online marketing communication, and because today over 70% of prospects do online research before they ever connect with a sales person, it is very important to be authentic online.  Think of it as putting your best foot forward when engaging your prospect for the first time.

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Topics: content marketing

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Opportunities for success with Content Marketing are constantly evolving and changing.

At ResourceBoxe, we consider it our primary mission to stay ahead of the game and to help our clients get the most out of their marketing investments, whether they're a one-person shop or a big marketing team.

Some of the ways we help:

  • Content creation
  • Turnkey lead-generation
  • Email marketing, surveys & events
  • Social media managment
  • Inbound marketing with HubSpot

Learn more: www.resourceboxe.com