Using Editorial Calendars to Drive Your Content Publishing Process

Posted by Jim Hunt

Jan 25, 2015 6:54:00 AM

Your audience has a fever.  The only cure is more content.

So how can using editorial calendars help you keep on track?

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Topics: channel marketing

Optimizing ROI for MDF? Focus on Lead-Generation

Posted by ResourceBoxe

Feb 11, 2014 5:48:55 PM

Market Development Fund (MDF) programs have been around a long time and represent an important part of the glue that holds together a mutually profitable relationship between vendors and their channel partners. MDF serves as both an incentive for channel partners and a tool for targeting marketing dollars to produce the best results.

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Topics: sales lead generation, content marketing, channel marketing, Marketing Development Funds

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