There are many forks in the road to Inbound Marketing success. If you don't plan ahead, sometimes the runaway success of your content marketing efforts can actually create problems, especially if you blow past a key fork in the road and then have to back-track in order to regain control over your process.
List segmentation is one key area, where a little bit of forward-looking preparation can make a world of difference. Putting some thought into exactly how you want to segment, nurture and engage with your leads can be very helpful as they move through your marketing automaton process.
Then you can build that segmentation strategy directly into the lead capture process by including simple Self-Selection fields into the forms on your landing pages.
By getting new leads to answer a simple question, you're gaining a valuable sorting mechanism to both personalize their engagement through your process and greatly raise your ability to target their real needs.