Highlighting Your Differentiators in the Technology Marketplace

Posted by Ally Linkous

Sep 3, 2015 6:41:59 PM

So you have heard it again and again, you must highlight your differentiators to stand apart in the marketplace.  The message has finally sunk in and you are ready to highlight your special sauce.  You know it’s good, but you can’t really articulate what the recipe is.  How do you go from this point to a streamlined message that gets you noticed?

I have run across this question time and time again with clients, and this is what I tell them.  Your recipe should change and evolve over time. This is especially important for my technology centered clients.  What’s new and cool today is old news tomorrow.  It’s part of the technology marketing game and must be acknowledged to keep your message fresh and relevant.  So where do you start? For this example we will use a car.

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Topics: Marketing, SAP Marketing

Why We Love HubSpot for Inbound Marketing

Posted by Ally Linkous

Aug 11, 2015 10:30:00 AM

Personally I have been in marketing for about 13 years, and therefore have used a lot of different marketing and PR tools.  Not only that, but I have also seen a huge evolution in those tools.  As a group ResourceBoxe has had even more exposure to the many different tools available to marketers; and not only have the utilities evolved, but so has the practice and the practitioners.

The vast majority of the marketing activities that I do today are inbound marketing practices.  Not to say there is no room for other initiatives, but we see more success through the content provided through inbound marketing.  We have found that prospects are more likely to interact with us when we provide useful content that helps them find answers and insights to issues they are having.

To engage effectively with these prospects we need a way to capture info and track the interactions from initial touch, to deal close and beyond.  Having used different tools overtime, we have chosen our favorite, and it’s HubSpot.  Why HubSpot?

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Topics: sales lead generation, Marketing, SAP Marketing

The Not To Do List

Posted by Ally Linkous

Jul 21, 2015 4:48:24 PM

The “To Do List” we all make them, whether mentally, on paper, in our electronic devices or somewhere else.  But have you ever considered making a "Not To Do List"?  If not, now might be the time to consider it.  Every day we are bogged down with stuff to do: stuff we have to do, stuff we need to do, stuff we want to do and stuff we don’t want to do but will do anyway.  Out of those items we put on the “To Do List” what can we move to the “Not To Do List”?

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Topics: Marketing, SAP Marketing

Setting Marketing Goals for 2015 Part 2 in the series on Resolutions

Posted by Ally Linkous

Jan 15, 2015 4:50:14 PM

Ok so you made the resolution to make resolutions for 2015, and we said in part one what this really amounts to is goal setting.  Next question is just what goals and objectives should I set?  (Personal goals? I am going to leave that to the lifestyle blogs.) 

The industry and department you work in will be the first factor in determining what types of goals make sense for you set.  Today, because our expertise is B2B marketing, we will talk about how to set goals for the marketing team.  Setting high level goals can be a good place to start, and that will lead to manageable bite size goals for your team and yourself to strive toward in each quarter.

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Topics: Marketing

Do New Year Resolutions Make Sense? Uh…Yea!

Posted by Ally Linkous

Jan 8, 2015 9:19:02 AM

Do you make personal New Year Resolutions each year?  How about professional New Year Resolutions?  Well, if you don’t then you should.  Because, let’s face it, what we are really talking about is goal setting, and there is no better way to move forward personally and professionally than to set and meet goals.

I would even go as far as to say that if you don’t strive for something (as defined by goals), how do you ever know you are making progress?  Not only do you need to set goals, but you need to make sure that your employees understand the goals of the company as well as set their own goals.  This way the entire organization can move forward together.

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Topics: Marketing

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Content Marketing: Your Way

ResourceBoxe

Opportunities for success with Content Marketing are constantly evolving and changing.

At ResourceBoxe, we consider it our primary mission to stay ahead of the game and to help our clients get the most out of their marketing investments, whether they're a one-person shop or a big marketing team.

Some of the ways we help:

  • Content creation
  • Turnkey lead-generation
  • Email marketing, surveys & events
  • Social media managment
  • Inbound marketing with HubSpot

Learn more: www.resourceboxe.com